Whight & Co Luxury Merchants
Whight & Co are expatriate Australians living in Sri Lanka who have started a luxury, coffee, tea and exotic spices brand. With strategy consultants Commercial Manoeuvres, Studio Smith toured their operation situated in the central highlands
of Sri Lanka and together created the luxury merchants concept and named all their product range based on the precious gems metaphor for which Sri Lanka is well known. Ruby Harvest coffee and Ceylon Sapphire tea are two initial brands designed and launched in Australia to test the market to be followed by a range of exotic spice products.