Punters Corner Coonawarra
Designed for Coles Liquor, Punters Corner is a well known Coonawarra brand and this South Australian region is famous for Cabernet Sauvignon. The Punters Corner estate is situated near Old Racecourse Road on the way to the old Penola racetrack. The brand has a historic connection to racing and racehorses so the redesign of the label features the colourful and distinctive graphics of jockey racing silks. While the label design is modern and structured in style, the design concept maintains the link to the heritage of the original site.