Rau Marlborough New Zealand
A brand naming and label design for Rau, a Coles Liquor Private Label wine brand. ‘Rau’ is a Maori dialect word for leaf and the label concept combines the unique shape of a Sauvignon Blanc leaf with a distinctive Koru fern shape. The approach was to capture part of the essence of Marlborough through it’s best known export, Sauvignon Blanc and New Zealand itself by using the easily identifiable Koru symbol which is often used in Maori arts, crafts and tattoo culture.